You know how in advertising, usually with testimonials, they'll do the thing where they use a real person, and give their first name and initial of their last name? Example:
"This product worked great for me"
-Mike P., from Toronto
Well, I think they're stupid. Specifically, including the last initial is stupid. It adds nothing, and just strikes me as really cheesy and hacky.
If you're not going to use the person's full last name, why bother with an initial at all? Does market testing indicate that if you aren't going to learn someone's complete last name, at least if you know the letter it starts with you'll trust them way more or something?
If you're not going to use the person's full last name, why bother with an initial at all? Does market testing indicate that if you aren't going to learn someone's complete last name, at least if you know the letter it starts with you'll trust them way more or something?
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