The latest Dodge commercial is pretty sad. The founding fathers, scaring off the British with Dodges. "Our cars aren't very good, but...IF YOU DON'T LIKE THIS YOU MUST BE A SISSY OR HATE FREEDOM. 'MERCA!"Meanwhile: Chevy, Chevy, Chevy.
For those who can't read the tiny print on this ad for their Cruze (curse you blogger, and your photo compression), it says, "Like a Civic, but with everything you want." HARF HARF HARF. Yeah, like the benchmark of dependability and value over the past 20 years, except our cars are nothing like that, so instead here are some gadgets like navigation systems to distract you from this industry fact. Besides, don't they know, you don't tug on Superman's cape?
These two ads are the new template for American car companies. They are well aware they can't compete with Honda, Nissan, and Toyota (even post-sudden acceleration scandal), so they appeal to all they have left: Patriotism, the past, and/or hoping the consumer doesn't know better.
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